THE EXHIBITION

 The International Interior Design Exhibition (iide) comes to Brussels with heritage.  First launched in London by Fleur Rossdale as The British Interior Design Exhibition (BIDE) during the 1980’s and 1990’s, the event was highly acclaimed as a ground breaking showcase for the design industry.  With 30,000 international visitors to each, the exhibition helped propel interior design into the limelight, receiving worldwide press coverage and an insatiable demographic of private clients, hoteliers, designers and developers.  Fleur says ‘Good design has a vital role to play in our everyday lives.  It can improve how we live and function, be it at home, in the workplace, in education or on holiday.  Interiors set a mood, portraying an identity that should feel enhancing and harmonious.’  Fleur, an active interior designer herself, chose Brussels for the re-launch due to the cultural heritage, not least as founders of the Art

Nouveau movement. ‘Decoration is all about bringing together skilled workmanship, colour, texture and fine art to create a melodious interior to enhance our everyday lives’, she says.

Fleur received much fan mail from visitors in the early days, in particular praising how they found a particular design style they related to, previously unknown to them.

IIDE follows the ethos of past experience.  Showcasing ten Belgium and international designers, presenting their interior design vision to inspire our visitors.

Designers and selected suppliers will be on hand to discuss ideas in an informal atmosphere with all items on display available for sale or to order.

iide.be